A Bespoke Art Deco Tale

COMMISSIONSINSPIRATIONTRENDS
Written By Daniel Greenberg

The Return of the Target Ring

In the heart of Hatton Garden, London’s historic jewellery quarter, trends often move in cycles.

Right now, we are seeing a magnificent resurgence of a design that first hit its stride over a century ago: the Target Ring.

What is a Target Ring?

Originally flourishing during the Edwardian and early Art Deco periods (c. 1910–1930s), target rings are defined by their bold, concentric circles of gemstones. Historically given as "love tokens," the design mimics a bullseye, a symbolic representation of Cupid’s arrow hitting its mark.

Today, these rings are prized for their "chunky" yet sophisticated silhouette, offering a powerful alternative to the traditional solitaire.

Our Latest Commission

  • The Centre piece: A stunning cushion-cut golden yellow sapphire. Beyond its vibrant "sunshine" glow, the sapphire was chosen as the client’s birthstone.

  • The Setting: An Art Deco-inspired "target" frame featuring a halo of brilliant diamonds. This geometric contrast is a hallmark of the 1920s style, which favoured sharp lines and abstract patterns.

  • The Metal: Handcrafted in 18ct yellow gold. While many original Art Deco pieces used platinum or white gold to combat high prices at the time, 18ct yellow gold is a natural partner for yellow sapphires. It amplifies the gem's natural luminosity, creating a warm, cohesive, and "buttery" finish that feels both heirloom and modern.

Want your own special piece? Contact me to discuss.

Daniel Greenberg